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TEXPROCIL-The
international face of Indian Cotton Textiles
Since its inception in 1954 as an
autonomous, non-profit export promotion body,
TEXPROCIL has become the international face of Indian
Cotton Textiles successfully facilitating exports. For
the foreign buyer, it has opened the entire range of
Indian cotton yarns, fabrics and made-ups and has
become the one-stop source for it. While for the
discerning Indian seller it has brought within reach
the opportunities afforded by the global market. The
ever increasing quantum of exports and diversity of
markets tapped bear testimony to the success of
TEXPROCIL.
Wide
ambit of activities
The activities of TEXPROCIL extend
to all areas related to the promotion of exports.
Collation and dissemination of information,
fielding of trade enquiries, administering quotas,
facilitating an interface between domestic
manufacturers and the global market and settling
of disputes are some of the activities of the
Council.
One of the most important functions of TEXPROCIL
is the collection of vital market information and
collation of the same. Information with regards to
new products, new ranges, government policies,
rules and regulations, changing trends, quality
standards, products commanding greater demand in
the global markets and statistics about the
exports of Indian cotton textiles are disseminated
regularly. This not only makes TEXPROCIL the
premier repository of relevant information but
also provides the key inputs for both the Indian
seller as well as the foreign buyer in their
respective efforts.
2) Fostering
international presence
TEXPROCIL has initiated the process of
participating in several international trade fairs
and exhibitions which has opened a new avenue for
Indian sellers to exhibit their products, field
enquiries and clinch deals. This increased
international presence has made the face of Indian
cotton textile accruing from the participation in
these fairs is that it provides another
opportunity to disseminate information.
3) Evaluation of new
markets
TEXPROCIL has conducted studies in far-flung
markets to gauge the potential of the same and
thereby provide reliable information for the
Indian seller. The European market, which is the
most potential one for Indian textiles, is
constantly monitored by the Council and up-to-date
information is disseminated to the members.
Foreign offices in Frankfurt, Durban and Hong Kong
has allowed TEXPROCIL to be in touch with the
pulse of these towards creating and maintaining
good bilateral trade relations. TEXPROCIL sends
delegations to various markets on a regular basis.
4) Advertising &
publicity
A well-planned advertising and promotional
strategy has helped project India as one of the
leading sources for good quality cotton textiles.
The effort has been to focus on the obvious
strengths and convey them to a wide audience.
Presence in relevant media vehicles like fashion
magazines, event-related pull-outs, India reports
and leading trade magazines has helped to make
India one of the most sought source for cotton
textiles.
An
effective aid to the Government
Invaluable help has been provided to the
Government of India in the area of framing of
policies that have a bearing on the exports of
cotton textiles. This has helped in the creation
and nurturing of a healthy trade climate and
exporter-friendly policies which have been the
primary reasons for the boom in exports. The role
played by TEXPROCIL in the finalisation of the
Multi Fibre Arrangement and in the negotiations at
the World Trade Organisation have been extremely
commendable.
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